©2016 WOW inc. All Rights Reserved.
The expressive power of WOW began with video and has since expanded into new areas such as, exhibition, UI/UX design, products, construction, town building, and scientific missions. WOW is always pushing the boundaries of computer graphics and redefining what is considered to be “Animation” in our industry.
The word ‘animation’ is derived from the Latin ‘Anima,’ which means ‘life’ or ‘soul.’ Or in simpler terms animation is the shared human concept that life equals movement. This life force is all around us, fluttering in the wind or water rippling in the ocean and is our aim for WOW’s artistic expression. Working on the concept that ‘Anima’ allows for the creation of life force through motion, we can make full use of a variety of materials and technologies, surpassing the boarders of ‘animation’.