The art of Japanese sword making has a history dating back more than 1000 years, and is considered the height of traditional Japanese craftsmanship. But how could we add a more global perspective and bring a new look to an art piece that is the absolute pride of Japanese culture?

With this goal in mind, we invited the world famous designer; Marc Newson to join the project. Working tirelessly together through much trial and error, we eventually were able to accomplish our mission and create something modern and timeless we call “aikuchi”. The name “aikuchi” was chosen for this project to highlight the tight coupling between the sword, handle and scabbard, and also to draw attention to the fusion of two different cultures. With this project we were able to successfully combine “a Japanese sense of beauty”, “traditional craftsmanship” and “innovative design”.

By collaborating a global celebrity designer, traditional Japanese craftsman is able to maximize their skills that have been developing in their tremendous amount of history.
This project enhances cultural and artistic value to the global art collectors who is our target to promote. It is our mission to aim to produce a modern business model in Japanese traditional craftsmanship.