New installation unfurls like a kaleidoscope at PITTI UOMO

WOW magazine 120 - Jun. 12th, 2017

PITTI IMMAGINE UOMO (hereafter called PITTI UOMO) is a men’s fashion trade fair that is held twice a year in January and June in Firenze, Italy. WOW will display a new installation at yoshiokubo’s runway show, where he will introduce his new collection, and in Villa Vittoria, close to the main assembly hall. In this 92nd edition, yoshiokubo and the world famous Pokémon brand form a tag team. WOW developed and produced an installation that forms a bridge between yoshiokubo's world view and Pokémon that convey respect for fashion.

The runway show is held at an abandoned station (former Leopolda station), and 5 giant triangular pyramids of 6.6m, 5.2m, 3.3m with mirror coating are installed there. By projecting images on the bottoms of these pyramids, the runway is bathed in seemingly infinite reflected images like a kaleidoscope. Following the collections theme of the “Arts & Craft Movement”, elaborately drawn stages of the fashion creation process include the braiding of cloth, the dying of cloth, and the creation of textiles, as well as graphical representations of Pokémon blending with the world of fashion.

There are also 4 pyramids of 3.5m installed at the Villa Vittoria, close to PITTI UOMO's main assembly hall. Much like at the runway show venue, visitors are greeted by an edgy installation made by yoshiokubo, Pokémon, and WOW.
The images reflected on the mirror surface expand the space, and this image galaxy encapsulates the viewers. If you are participating in PITTI UOMO, make sure to enjoy this beautiful kaleidoscope as well as the show.
Date:June 13 (Tue) to June 16 (Fri), 2017
Time: 9:00 am - 6:00 pm (Last Day: 9:00 am - 4:00 pm)
Main Venue:Viale Filippo Strozzi, 1, 50129 Firenze

The 92nd PITTI UOMO - yoshiokubo Show -
Date: June 15 (Thu), 2017
Time: 12:00 pm
Venue: Stazione Leopolda viale Fratelli Rosselli 5, Firenze
*Only those involved, such as buyers and the media are allowed entry.


Press:The Japan Fashion Week Organization

WOW magazine