WOW will present its new installation Link of Moments at Milan Design Week (Fuorisalone) from April 20 to 26, 2026. The installation invites visitors to encounter fragments of memories that lie dormant in the depths of consciousness through an interplay of light and moving imagery. The work will be showcased as part of the special exhibition “Link of Moments x Link of Existence”, a collaboration hosted by ANTEPRIMA, featuring WOW and the design brand 130 (One Thirty). Milan Design Week (Fuorisalone) takes place alongside Salone del Mobile.Milano, the prestigious international furniture fair, bringing together companies and creators who showcase innovative installations and new products. This vibrant period transforms the city into a hub of creativity, where designers from around the world exchange ideas and present their latest work, fostering crucial interactions within the industry. The special exhibition “Link of Moments x Link of Existence” grows out of ANTEPRIMA, where the brand whose creative director is Izumi Ogino, who has supported artists and designers for many years and provided a platform for their creative expression. As part of this continued approach to cultural collaboration, the two new works by WOW and 130 will be presented at the ANTEPRIMA showroom in Milan. This marks WOW’s first original installation at Milan Design Week since 2011, when the studio presented NEOREAL WONDER "Circle of Light", a work that was awarded the Grand Prize of the Elita Design Award, the audience prize of the festival. Returning to Milan after 15 years, WOW aims once again to create a space where visitors can share an immersive experience and foster new creative dialogue.

"Link of Moments x Link of Existence" Exhibition Overview The countless moments that arise in our daily lives accumulate as memories, shaping the contours of our existence. Through two works presented at Milan Design Week, this exhibition explores the moments where fragments of memories surface and traces of presence are made visible, exploring how these moments are woven into the inner world of each individual.

Link of Moments (WOW) An installation work where light and moving imagery guide the viewer toward an unexpected encounter with fragments of memory lying dormant in the depths of consciousness. Our consciousness moves constantly between the external world and the inner self. In this work, light serves as a device anchoring consciousness to the external world, while the moving imagery acts as a medium for evoking memory and emotion. In the brief instant when the light fades, a flash of imagery arises like a sudden recollection, drawing the viewer’s consciousness inward. The light and images act upon each other in alternation; a fleeting experience emerges—one that moves back and forth between the outer and inner worlds. The imagery projected is a universal landscape—belonging to no one in particular—generated by an AI re-editing vast datasets of human memories. Yet these anonymous landscapes trigger a connection to the individual memories and emotions of each viewer. In the interplay of light and image, the boundaries between exterior and interior, self and other, human and AI blur, highlighting the continuum of the human experience: life, memory, and emotion. This work presents a space where visitors encounter a collage of scenes formed from fragments of memory.

Link of Existence (130) An attempt to capture within a transparent form the “traces of existence” so easily overlooked in everyday life. A chair is, at its core, a tool for the body—yet it is also a medium that records the body that was once there. In this work, a dense blackness emerging from the seat coalesce like an afterimage of the body’s heat, weight, and former presence, dissolving downward into transparency. What remains is not a figure but a shadow—a presence seeping into space—a contour persisting within absence. The light-transmitting structure shifts in density and depth depending on the viewing angle, evoking the physical sensation that someone was there only moments before. Just as fleeting moments are stored as memories, the physical contact of the body is woven into space as a trace, emerging as a continuum of existence.

“Link of Moments x Link of Existence” Exhibition Details Public Exhibition: April 20 – April 26, 2026, 11:00 – 18:00 Venue: ANTEPRIMA Showroom, Via Borgospesso, 23, 20121 Milano

About WOW A visual design studio based in Tokyo, Sendai, and London. We create diverse design work that transcends existing media and categories—from brand concept films that capture a company's unique worldview to installations for commercial spaces and urban environments, as well as application design and user interfaces developed in collaboration with manufacturers. We also actively produce original art and products and exhibit in museums and galleries worldwide. With each creator's individual sensibility as our foundation, we continually pursue the creation of visual expressions that illuminate new perspectives and stir people's hearts. ▶ WOW About ANTEPRIMA With the concept of “Smart, Precious with LOVE”, founded and creatively directed by Izumi Ogino, ANTEPRIMA is a collection of timeless, effortless and sophisticated collection designed for modern women to last, season after season; ageless and borderless, where minimalism takes centre stage with quality textures such as the brand’s DNA knit wear, loose silhouettes and refined details. ANTEPRIMA finds empowerment, inner strength and confident in essential shapes and tonal hues that form the basis of a classic wardrobe. Inspired by Izumi’s wide array of life experiences, travel and exposure to fashion and art from around the world, she saw the need to create a brand that is both versatile and timeless for smart stylish women of all ages and backgrounds; Women who draw their own lives. Embodying her own taste of style, Izumi designed collection that are feminine with sporty edge, classic yet modern, and simple – with a pop of personality. ▶ ANTEPRIMA About 130 130 (OneThirty) is a design brand by MagnaRecta Inc. It “builds” three-dimensional forms from a continuous frame—structures through which light, air, and negative space can pass. Centered on an original fabrication approach that continuously forms a mono-material, fully recyclable resin, 130 creates furniture, lighting, spatial structures, and installations. Each work is designed for disassembly and rematerialization, physically implementing a circular lifecycle based on repair and regeneration. Drawing on Japanese aesthetics of ma (space in-between) and a kintsugi-like philosophy of reconnecting value, 130 proposes pieces that combine transparency with architectural presence. ▶ 130