Credits

WOW
Director / Art Director:Shota Oga
Visual Designer:Yusuke Mizuno, Tomoya Kimpara, Takuma Sasaki, Tanaka Kenji
Producer:Fumihito Anzai

Music:Masato Hatanaka
Planning / Copywriting:blues corporation.

Calibre 0100

CITIZEN, Baselworld|2018
The world biggest jewelry and watch trade fair "Baselworld 2018" held from Thursday, March 22 to Tuesday, March 27 in 2018. WOW produced the technology movie of "Caliber 0100" announced by CITIZEN, the ultrahigh precision photovoltaic eco drive movement, which performs the world's first “annual equation ± 1 second”.

It focused on “1 second” with images centered on the second hand. The hand ticking a second expressed a sense of tension, and the characteristic texture of a beautiful crystal added delicacy and transparency to the entire image. It showed the technology of CITIZEN in an easy-to-understand manner, such as a quartz oscillator and an IC circuit, which enabled "the annual equation of 1 second".

Credits

WOW
Director / Art Director:Shota Oga
Visual Designer:Yusuke Mizuno, Tomoya Kimpara, Takuma Sasaki, Tanaka Kenji
Producer:Fumihito Anzai

Music:Masato Hatanaka
Planning / Copywriting:blues corporation.

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