The concept movie depicts titanium as it is processed with advanced technology and coated with light and beautiful colors. The movie was also produced to convey the company's attitude to continue taking on new challenges as well as its insatiable spirit for improvement under its conviction, “BETTER STARTS NOW.” Through the titanium plate scene, a viewing experience was created in which the art installation exhibited at the venue and the images seamlessly fused together.

For the art installation, 1039 titanium plates in nine different colors, used in experiments for the development of surface treatment for watches, were arranged in a grid pattern to create 9 low tables. The arrangement of the plates was meticulously designed using 3D tools used in image production so that they would seamlessly link with the world of the concept movie, which was projected onto a large 200-inch LED display. The light from the images reflects off the plates, creating a space where watches, images, and sound become one.