AI is immensely reshaping work values in today's world. Since ancient times, technology has introduced a variety of “ENABLEMENT” to society. This video traces that history while showing the background of Sales AX (AI Transformation) driven by Knowledge Work. As visitors walk through the hall leading to the main area, they can trace through the challenges humanity has faced and the trajectory of how technology has continuously evolved to take on these challenges. The path “ENABLEMENT” carved out in this process is showcased through text and minimalist motion graphics.

“SALES ENABLEMENT GAME” is a game-based experience that offers participants a way to feel the power of sales innovation and ENABLEMENT through Sales AX. Set against an urban backdrop displayed on a wide LED screen about 13 meters in size, participants compete in a business simulation that pits three teams against each other. Participants can simulate the decision-making process within AX and experience the resulting changes for the company and its sales force, while getting a firsthand sense of the effectiveness of initiatives, and their synergies, across the “Knowledge,” “Work,” and “People & Learning” fields covered by the company’s sales product series. Each and every detail of the UI/UX design was meticulously designed to give each participant a fun opportunity to think about what AX means for their own company. We incorporated the simple, intuitive usability and the ability to instantly access essential information found in the company’s sales products into the content, building an experience where the product itself emerges as a playable world. Adding to that, we carefully designed elements like fields based on the scenic views from the park area, as well as information, graphs, and attention indicators that visualize the state of the battle to balance immersion with strategic depth.