The WOW Showcase - The Necessity of Life’s Unnecessaries -, held over approximately 2 and a half months from April 2017 at GYRE in Omotesando, will be opening from Saturday 23rd September at Gallery Enzo in Kanazawa. The product label “BLUEVOX!”, started in 2015, is a project in which WOW has taken techniques regarding the form, texture and lighting of 3D data cultivated through visual design to create real products. With our theme of “Daily Un-necessities”, we collaborated with several of Japan’s top artisans who have a legacy of quality craftsmanship and combined their skills with our own unique explorations. This exhibition will display the ultra thin lacquer ware “SHIZUKU”, produced by combining new techniques in artisanal lacquer crafts and the latest 3D printer technology; the timeless “AXIS” stool, perfected by reducing everything to the utmost, from process to form, with current technology; and “LUX” lighting, designed not as the tool called a light, but as the behavior of light itself, flowing faintly into shadowy spaces.