WOW magazine 168 - Jul. 31st, 2020

The Nissan Pavilion, an experience-based entertainment complex where you can experience the technology and future vision which Nissan Motor is proud of has opened for a limited time at Yokohama’s Minato Mirai. The concept is to “Expand Human Potential.” Out of the numerous experience-based content which illustrates the near future made possible by Nissan’s technology, WOW was put in charge of directing and producing the “THE CITY” area. Here, you can experience installations with the motif of “a city invigorated by the connections created by cars and people or society.” THE CITY visually depicts the 2 Visions held by Nissan.

We placed 195 laser modules and the motor which runs thems in a space with smoke rising. Each laser is controlled independently and while also creating various animations, it is also interactively detecting when visitors enter the area and takes steps to avoid the visitors. It is an abstract illustration of the “Sensing Technology” which is key to achieving Nissan’s goal of zero road accidents.
Here, there are 150 transparent columns of varying heights that symbolize the “city” and 3 columns with mocks on them which symbolize “cars,” and each column emits light on their own. Putting your hand over the car’s mock will start a light animation which depicts “CHARGE,” “SHARE,” and “SUPPLY,” illustrating Nissan’s vision and aim of invigorating the city with the sharing of energy and information. Additionally, putting your hand over all 3 mocks on the columns will activate a special colorful animation. We set it up to illustrate how the connection created by cars and people or society can invigorate the whole city.

In both spaces, we created abstract exhibits that have the goal to allow visitors to experience Nissan's vision of the future.
DATE:Sat, August 1st, 2020- Fri, 23rd October, 2020
Address:6-2-1 Minato-Mirai, Nishi-ku, Yokohama-Shi, Kanagawa Prefecture

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