WOW engages in creative activities that transcend categories and media, guided by the philosophy of "creating excitement in people's hearts." Its wide-ranging expressions are rooted in the individuality and creative impulses of the creators who make up WOW. In an era when the value of creative and production processes is increasingly being called into question, WOW launched the "I.CEBERG" project in 2025 as an effort to reexamine and reaffirm their importance. WOW is pleased to present "Roars Inside the Iceberg" by I.CEBERG at TOKYO PROTOTYPE.
Roars Inside the Iceberg
They do not exist in this world, yet they dwell within everyone's heart. Fear and longing, ugliness and tenderness—opposing emotions layered atop one another, still not even formed into words. We call these "monsters." I.CEBERG is an art collective that seeks these monsters through expression. Participating artists take part as "Maisons," each with distinct themes spanning physicality, form, and collage, exploring modes of expression that cross the boundaries between digital and analog, artificial and organic.
We live in an era in which monsters are being erased. Under the agreeable banner of the "optimal solution," AI obscures the depth of being human—conflict, contradiction, and chance. Thus, the monsters that once lay deep within us—frightening, compelling, and at times endearing—quietly disappear. What I.CEBERG seeks to excavate from the iceberg are precisely these monsters.
This exhibition brings together key works by five Maisons and the individual stories that emerged from their creative processes, forming an experience akin to peering into the interior of an iceberg. As visitors retrace each Maison's journey of confronting monsters, they may find themselves, before they realize it, facing the monsters lurking within their own hearts.
This exhibition itself, where the visible and invisible, fear and curiosity overlap, outlines the very "narrative" that I.CEBERG seeks.
TOKYO PROTOTYPE
TOKYO PROTOTYPE is an urban creative festival held throughout the streets of Toranomon Hills and TOKYO NODE, where creators, artists, and companies from across disciplines gather to exhibit experimental "prototypes", including products and artworks that utilize technologies such as AI and robotics. This festival brings together a total of 26 creators, artists, companies, and other participants across various fields, ranging from corporations such as GOOGLE HARDWARE DESIGN STUDIO and ZOZO NEXT to research institutions including the University of Tokyo and Keio University Graduate School, and features works that have attracted attention at international venues such as the Osaka-Kansai Expo, Milan Design Week, and Ars Electronica.
Event Overview
Dates: Thursday, January 29 – Saturday, January 31, 2026
Venue: Various locations throughout Toranomon Hills and TOKYO NODE, among others
Hours: 11:00–21:00
Admission: Free
Organizers: Mori Building Co., Ltd. TOKYO NODE LAB; Nippon Television Network Corporation
In cooperation with: Agency for Cultural Affairs
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