Credits
Creative Director:Kosuke Oho, Kaoru Kudo
Planner:Reiko Katayama
Music:Tomohiro Nagasaki
Visual Designer:Itsuki Maeshiro
Props (ribbon):Megurokougei
Lighting:Tokyo Lighting Design
Printing Direction:Fukunaga Print
Movie Photorgapher:Michiko Seo
Producer:Go Hagiwara
Total Direction:ORANGE AND PARTNERS
Planner:Reiko Katayama
Music:Tomohiro Nagasaki
Visual Designer:Itsuki Maeshiro
Props (ribbon):Megurokougei
Lighting:Tokyo Lighting Design
Printing Direction:Fukunaga Print
Movie Photorgapher:Michiko Seo
Producer:Go Hagiwara
Total Direction:ORANGE AND PARTNERS
S/PARK OPENING PREVIEW
Shiseido’s new facility SHISEIDO GLOBAL INNOVATION CENTER:S/PARK opened in Minatomirai in April 2019. As a research and development site that functions as a global innovation hub, it offers an open communication area that anyone can freely use on the first and second floors as a “beauty complex.” WOW was in charge of the opening event's planning, production, and development.
With the concept of a “launching ceremony,” because the facility is near the ocean, a motif was used of the beautiful sight of streamers stretching to a ship from the port. By likening S/PARK’s building to a large ship, a production played out to celebrate the launching of the facility by all those in attendance being involved in the ribbon-cutting ceremony. We were also responsible for invitation cards and the packaging design for souvenirs at the time the event was held. The products that people left with were also designed to remind them of the streamers, and our aim was for something that would allow people to enjoy the afterglow of the event.
With the concept of a “launching ceremony,” because the facility is near the ocean, a motif was used of the beautiful sight of streamers stretching to a ship from the port. By likening S/PARK’s building to a large ship, a production played out to celebrate the launching of the facility by all those in attendance being involved in the ribbon-cutting ceremony. We were also responsible for invitation cards and the packaging design for souvenirs at the time the event was held. The products that people left with were also designed to remind them of the streamers, and our aim was for something that would allow people to enjoy the afterglow of the event.
Credits
Creative Director:Kosuke Oho, Kaoru Kudo
Planner:Reiko Katayama
Music:Tomohiro Nagasaki
Visual Designer:Itsuki Maeshiro
Props (ribbon):Megurokougei
Lighting:Tokyo Lighting Design
Printing Direction:Fukunaga Print
Movie Photorgapher:Michiko Seo
Producer:Go Hagiwara
Total Direction:ORANGE AND PARTNERS
Planner:Reiko Katayama
Music:Tomohiro Nagasaki
Visual Designer:Itsuki Maeshiro
Props (ribbon):Megurokougei
Lighting:Tokyo Lighting Design
Printing Direction:Fukunaga Print
Movie Photorgapher:Michiko Seo
Producer:Go Hagiwara
Total Direction:ORANGE AND PARTNERS
Related
- All
- Featured
- Commercial
- Motion Graphics
- Installation
- Prototype
- Product
- UI/UX
Works
CITIZEN 2024 New Product Announcement 100th Anniversary of the first CITIZEN watch / Official website
CITIZEN|2024
The Battle of Sekigahara 3D Motion Graphic Display
HITOHATA / Tourism Agency / Okazaki City / Sekigahara Town / Gifu Prefecture