TERUMO「Our Promise（2025）」
TERUMO｜2025
WOW was responsible for planning and producing Terumo’s brand movie and key visuals, created to reflect the company’s contribution to society through healthcare. The work interprets the intent behind the company’s Our Promise, “Unwavering commitment to patients,” highlighting Terumo’s sincere and distinctive focus not only on treatment itself but also on improving patients’ quality of life.
Brand Movie「Our Promise」
01.
For the brand movie, WOW employed lenses that create a distinctive soft-focus effect, visually capturing Terumo’s attentive gaze that extends to the subtleties of patient emotions. This approach expresses the company’s sincere commitment to staying close to patients and offering heartfelt support. The visuals are paired with an emotive narration that unpacks Terumo’s corporate philosophy, aiming for a style of communication that fosters deeper empathy.
Key Visual
02.
The key visuals were developed within the same worldview as the brand movie. To convey Terumo’s perspective, which encompasses not only patients’ medical conditions but also their daily lives and emotions, the visuals focus intently on expressions of patients in everyday settings. The result is a simple yet direct graphic design that reinforces the company’s message.
Credit
WOW Chief Creative Director : Kousuke Oho Creative Director / Director : Ryo Kitabatake Art Director / Designer : Saki Kato Creative Strategist : Kyomi Shiraishi Producer : Shinichi Saeki Project Manager : Ryoma Yamashita Copywriter : Muneyuki Fujimoto (UltraBlack) MUSIC Composer : Ayatake Ezaki (WONK, millennium parade) Manager : Daiki Hayashi (GRT Co., Ltd.) SHOOT CREW Creative Production : Plus81 Inc. Producer : Mitsutoshi Nirengi Productiuon Manager : Chenhao Wang Production Assistant : Natsumi Uehara Production Assistant : Ryo Tsurushima Production Assistant : Kohei Kawano Directer of Photography : Tetsuya Arimori Assistant Director : Yuzo Morota Assistant Camera Chief : Shoma Arai Assistant Camera 2nd : Yusuke Shimosato DM : Yuki Aizawa Gaffer : Takeshi Kobayashi Assistant Light Chief : Yoshikazu Suehiro Assistant Light 2nd : Satoru Higuchi Assistant Light 2nd / Driver : Rei Furuya Camera Operator : Yuta Takase Assistant Operator : Aron Iizuka Stylist : Naoki Ikeda Stylist Assistant : Miina Ikeda Hair and Make : Yosuke Akizuki POST PRODUCTION Off-line Editor : Fumihito Endo (jitto) On-line Editor : Akio Sakamaki (jitto) Color Grading : Yoshiyuki Nishida (ARTONE FILM) GRAPHIC Photographer : Sodai Yokoyama Photographer Assistant : Ayako Suzuki Retoucher : Noriyoshi Kobayashi(DigiCapsule) Designer : Masaya Abumi (Butter) TransCreation : Morph transcreation Inc.
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