Ryo Kitabatake

Ryo directs across many platforms including music videos, commercial, and interactive installations. He is a problem solver who has an extensive technical knowledge as well as an creative aesthetic that makes him a valuable member of the Tokyo office. His background is motion design but in recent years he has extended his scope to into product design and large scale installation art projects. Some recent works include Empire of the Sun, “Way to Go” music video, and UI/UX design for Lyric Speaker. Ryo is also bilingual in English and Japanese.

Credits

WOW TEAM
Creative Director:Nobumichi Asai
Director:Ryo Kitabatake
CG Designer:Tsutomu Miyajima, Daisuke Moriwaki, Shota Oga
Technical Director:Nobumichi Asai
Producer:Nobumichi Asai
Assistant Producer:Ayaka Motoyoshi

CREW
Camera:Kimihiro Morikawa
Lighting Director:Ryu Shima (NAGAIHOSHI Co.,Ltd.)
Hair&Make-up:Ina
Stylist:DAN

Compositor&Colorist:Akio Sakamaki (jitto inc.)

Digital Humans & Performance Capture
ZUKUN LABORATORY

Producer:Kazuhiko Mino
Motion Capture Supervisor:Kenya Miki
Facial Capture Supervisor:Hiromu Kinoshita
Digital Artist:Tomoya Tanaka, Deng Xiaohui,
Cheng Ze, Satoko Itakura
Motion Capture Specialist:Yuuka Tomita, Kouta Isomura,
Kazuya Takahashi, Riku Okada, Rina Sawada
Facial Capture Specialist:Taisei Kurita, Manami Kira,
Diogo Ribeiro
CG Project Manager:Yuko Sadaki
CG Producer:Sawami Takahashi
Production Supervisor:Ayumu Kasai


Special Thanks
Translator:Mika Iwasaka, Michiru Sasaki (WOW inc.),
Sumiko Shiraishi (F.O.A. Inc.)

Way To Go

Empire Of The Sun|2017
The Australian electronic duo Empire Of The Sun has released their “On Our Way Home EP”. WOW was in charge of music video direction and production for the track “Way To Go”.

Their journey dives deep into mental spirituality and blends with the world beyond the dimension. With the motif of “faces” representing individual identities, it shows how it changes into psychedelic in chaos while diving deep into spirituality.

The face of Empire Of The Sun was recreated in CG by using photo scans. 400 markers were placed on their faces to captures nuances of their fine facial expressions while they sang. The captured data, along with CG data of faces acquired through photo scans, was used together with motion capture data in the actual shooting to create it.

In the behind-the-scenes movie, parts of the production process are introduced.
Making of “Way To Go”

Credits

WOW TEAM
Creative Director:Nobumichi Asai
Director:Ryo Kitabatake
CG Designer:Tsutomu Miyajima, Daisuke Moriwaki, Shota Oga
Technical Director:Nobumichi Asai
Producer:Nobumichi Asai
Assistant Producer:Ayaka Motoyoshi

CREW
Camera:Kimihiro Morikawa
Lighting Director:Ryu Shima (NAGAIHOSHI Co.,Ltd.)
Hair&Make-up:Ina
Stylist:DAN

Compositor&Colorist:Akio Sakamaki (jitto inc.)

Digital Humans & Performance Capture
ZUKUN LABORATORY

Producer:Kazuhiko Mino
Motion Capture Supervisor:Kenya Miki
Facial Capture Supervisor:Hiromu Kinoshita
Digital Artist:Tomoya Tanaka, Deng Xiaohui,
Cheng Ze, Satoko Itakura
Motion Capture Specialist:Yuuka Tomita, Kouta Isomura,
Kazuya Takahashi, Riku Okada, Rina Sawada
Facial Capture Specialist:Taisei Kurita, Manami Kira,
Diogo Ribeiro
CG Project Manager:Yuko Sadaki
CG Producer:Sawami Takahashi
Production Supervisor:Ayumu Kasai


Special Thanks
Translator:Mika Iwasaka, Michiru Sasaki (WOW inc.),
Sumiko Shiraishi (F.O.A. Inc.)

Credits

Director:Ryo Kitabatake
CG Designer:Kazunori Kojima / Tsutomu Miyajima
Producer:Yasuaki Matsui

V Resonatic Cream

POLA|2017
In October of 2017, the cream “V Resonatic Cream,” an exploration into a new value of cosmetic products, was born from Pola’s new brand “V.” WOW was in charge of directing and producing the television commercial for this product.

The message for “V Resonatic Cream” is “People echo with people. People elevate with people.” This message is demonstrated through the uniquely designed bottles which dance playfully and elegantly. The dance and formation of the bottles are not dismissed as a mere fantasy from beginning to end. Rather, this world of imagination is articulated with a sense of realism through the realistic and precise movements of the bottles. Moreover, in order to make the most of this product’s unique form, we took particular care to the theatrical backdrop and the movements so that audience members will be tempted to hold and touch the product in their own hands.

Credits

Director:Ryo Kitabatake
CG Designer:Kazunori Kojima / Tsutomu Miyajima
Producer:Yasuaki Matsui