Case Study


This art piece was commissioned at Hyundai's physical experience composite facility, Hyundai Motorstudio Seoul (Seoul, Korea), and was open to the public from January to April of 2016.


This facility has put on exhibitions for the works of global artists from groups such as United Visual Artists (UVA) and Universal Everything. This was the first exhibition to feature a Japanese artist.


The number of the visitor was about 25,000. And UNITY of MOTION got lots of media exposure in Korea and envisioned HYUNDAI's new brand vision.
WOW's new and interactive art piece grants the user a physical experience of WOW's artistic pursuit, “new life through visual expressions,” by using an artificial life program to blend the living with the non-living .
Joining the natural organisms that represent life itself with a lifeless machine in a virtual space, this piece presents a new, visual living phenomenon set in motion by the user's very heartbeat which give's testimony to their being alive.

The piece consists of three apparatuses, which represent the above-mentioned three elements: the HEART, the NATURE, and the MACHINE. The beating of the user's heart, as captured by the HEART, gives life to the NATURE and the MACHINE in the form of motion. Blended through that motion, machine (non-living) and nature (living) are reborn as a form of movement, creating a new living phenomenon.
This cycle weaves a singular and individual tale of life, death and rebirth, drawing unique movements every time, based on the user's heartbeat and machine/nature algorithms.

HEART(Sensor Sculpture)

The HEART is an interface device which uses an infrared sensor to gather data on the user's heart rate from the palm of their hand and then vibrates in sync with that heartbeat. The shape on the upper end is built from an actual engine piston, the heart of an automobile. This “sensor sculpture” is the origin point for the movement of the this artwork's living phenomenon.

NATURE(Media Wall 1)

The NATURE is a massive monitor which creates a visualization of the movement of life-forms in the natural world. Using the heart rate data gathered by the HEART, an artificial life simulation program called Boids[1] generates bodies of movement similar to that of groups of life-forms such as birds and fish. While each individual organism is set to move according to some simple rules, they create a whole which moves in extremely complex patterns.
[1] Boids is an artificial life program developed in 1987 by Craig Reynolds, an American animation programmer. It simulates the movement of a group of individual life-forms, such as a flock of birds or a school of fish.

MACHINE(Media Wall 2)

The MACHINE is a monitor meant to symbolize the movement of machines, set in the shape of a “v.”
In standby mode, it displays a trigonometric function (sine and cosine waves) related to the circular movement of the engine piston. When the HEART detects a pulse, both waves synchronize with the heartbeat, shifting from a systematic cyclical motion to dazzling fluctuations and creating movements similar to a group of organisms.
Behind the Scenes


Fumito Anzai | Project Manager
Tomohiro Nagasaki | Composer
Kohei Nakama | Visual Artist
Takuma Nakazi | Artistic Director
Hiroshi Takahashi | Executive Producer
Yuki Tazaki | Conceptor
Atsushi Yoshimura | Visual Programmer

Masato Tsutsui (arque) | Technical Director
Hikari Mutaguchi (White Light) | Sound Engineer
Daisuke Ohki | Photographer/Cinematographer
Yasuko Yubisui | Assistant Curator, NTT InterCommunication Center [ICC]
Andreas Stuhlmann | English translation

[Artist Collaborator]
Everyware | Media Artists Group
For following items:
Sensor sculpture design / fabrication
Sensor programming development
Housing fabrication

[Special Thanks to]
Boony Hur (HYUNDAI Motorstudio)

Case Studies