Hiroshi Ouchi

Hiroshi is a veteran WOW director and has worked on everything from commercial work, music videos, to interactive and installation artworks. These days he is working on WOW’s installation efforts as well as Museum works. He has contributed to exhibition events around the globe including Basel World. Hiroshi’s work is always careful to to consider the environment in which they inhabit and the element of human interaction.

Credits

WOW
Director / Art Director:Hiroshi Ouchi
Visual Designer:Tanaka Kenji, Yusuke Mizuno, Takuma Sasaki
Producer:Fumihito Anzai
Music:Masato Hatanaka

Planning / Copywriting : blues corporation.

Eco-Drive One “Super Titanium™”

CITIZEN, Baselworld|2018
The world biggest jewelry and watch trade fair “Baselworld 2018” held from Thursday, March 22 to Tuesday, March 27 in 2018. WOW created a technology movie for the new Eco - Drive One, wearing Citizen’s own material “Super Titanium”.

We aimed to convey the lightness and beauty of the material at the same time by depicting, with the minimum CG expression, the story of the raw material of titanium being transformed into a watch.

Credits

WOW
Director / Art Director:Hiroshi Ouchi
Visual Designer:Tanaka Kenji, Yusuke Mizuno, Takuma Sasaki
Producer:Fumihito Anzai
Music:Masato Hatanaka

Planning / Copywriting : blues corporation.

Credits

Client:ISSEY MIYAKE INC.
Total Direction / Window Display:TORAFU ARCHITECTS
Art Direction / Interactive Design:WOW inc.
Device:MATHRAX
Web Direction:minsak
Web Design : TWOTONE
Graphic Design:Mina Tabei
Sound:Masato Hatanaka

WOW
Art Director:Hiroshi Ouchi
CG Designer:Tsutomu Miyajima
Technical Director:Shunsaku Ishinabe
Producer:Yasuaki Matsui
Assistant Producer:Takuya Kobayashi
Film Edit:Misaki Horai

CATCH THE COLOR

ISSEY MIYAKE|2016
“ISSEY MIYAKE” has begun a 2016 holiday season called “CATCH THE COLOR.” WOW handled all visual communication, direction, and installation production for this project.

“CATCH THE COLOR” represents a desire to share an emotional response to the beautiful hues encountered in the everyday world by chance. Inspired by newly formed rainbows just after the rain or a sunset dyed crimson, ISSEY MIYAKE designed these feelings into bags that emit beautiful rainbow light when struck by the sun. They were launched as a limited edition series for the holiday season.

This time around WOW was tasked with the visualization of “fleeting encounters with the colors the natural world creates through beautiful light” and its multimedia applications including, videos, images, web, print, and shoppers, etc. The challenge was to create the fleeting instant of when light is born, and being able to replicate this emotion through varied forms of media. This moment of when the colors of light are first formed became our key visual in the form of a light ray simulation, working across all media formats.

During this promotion, the 14 shops selling these bags in Asia, Europe, and the USA implement a special installation that beautifully moves the colors of light. Among those, ELTTOB TEP in Ginza has also prepared a device that allows people to interactively enjoy the installation. A sensor in the window responds to the movement of color with special colors of light and sound.

We have also launched a special site (holiday.isseymiyake.com) where visuals and sound are produced by waving a smartphone at the sun or moon. Users can get different colors only found in a certain time and place, and share their impressions with people all over the world. On the PC version of the site, users can enjoy unique color collections that people around the world will “CATCH.”

Credits

Client:ISSEY MIYAKE INC.
Total Direction / Window Display:TORAFU ARCHITECTS
Art Direction / Interactive Design:WOW inc.
Device:MATHRAX
Web Direction:minsak
Web Design : TWOTONE
Graphic Design:Mina Tabei
Sound:Masato Hatanaka

WOW
Art Director:Hiroshi Ouchi
CG Designer:Tsutomu Miyajima
Technical Director:Shunsaku Ishinabe
Producer:Yasuaki Matsui
Assistant Producer:Takuya Kobayashi
Film Edit:Misaki Horai

Credits

WOW
Art Director:Hiroshi Ouchi
Designers:Shingo Abe, Shigeru Makino
Music:Tomohiro Nagasaki
Producer:Kazuhiko Kameda

Technical Direction:LUFTZUG

Object Design:TORAFU Architects

Construction:NOMURA Co., Ltd.

Planning Production:Sony PCL Inc.

Crystal Aqua Trees

Sony Building Ginza|2012
Installation for Sony group charity program The 45th Ai no Izumi (Fountain of Love).
LED pillars(maximum height of 10m) interacts with people, cars and whole night view with music and multi-colored light. Every contribution will react with 4 types of routine theme, waterfall, fountain ice xylophone. Every hour on the hour will be a special light event.

About the Exhibition:

Sony group charity program started in 1968.The idea theme “Fountain of Love” came from Trevi Fountain in Rome. We have planned an object that can be looked as Christmas tree but also like splash of water from the fountain. Sensor is built in the LED pillar which interacts with the human movement and illuminates in. Every contribution will react with 4 types of routine theme, waterfall, fountain ice xylophone.

Location : Sony Building 5-3-1 Ginza Chuo-ku Tokyo
Date: 3rd Dec. 2012 ~ 14th Jan. 2013

Credits

WOW
Art Director:Hiroshi Ouchi
Designers:Shingo Abe, Shigeru Makino
Music:Tomohiro Nagasaki
Producer:Kazuhiko Kameda

Technical Direction:LUFTZUG

Object Design:TORAFU Architects

Construction:NOMURA Co., Ltd.

Planning Production:Sony PCL Inc.

Credits

Creative Director:Kosuke Oho
Art Director:Hiroshi Ouchi
Visual Designers:Shingo Abe, Daihei Shibata, Shigeru Makino, Tomoya Kimpara, KC
Producer:Kazuhiko Kameda

Music Composer:Masato Hatanaka

Image System:Yutaka Endo (LUFTZUG), Masato Tsutsui (adsr)

In Cooperation With:Canon Europe Ltd.,
Canon Italia S.p.A.

Exhibition Producer:Toshiki Kiriyama (TRUNK LTD.)

Exhibition Supervisor:Hikaru Mori (ZITOMORI)

Exhibition Space Designer:
TORAFU ARCHITECTS

Photographer:
Daisuke Ohki

Circle of Light

Canon, NEOREAL WONDER|2011
Light changes by the second, from day to night, and throughout the seasons of the year. It constantly shines over the world somewhere, providing energy and comfort through its strength and beauty, rising and drawing routinely in a cycle which seems to be eternal. In the real world, it is never be possible to command the entire view of this cycle of light. This work is an attempt to realize such grandstand view of this transient Circle of Light.

About the Exhibition
The work was produced for the exhibition,
NEOREAL WONDER - The World of Canon Digital Imaging held at Salone Internazionale del Mobile di Milano marking its 50th year in 2011. It was projected on the three- dimensional screen consisting of countless strands of leveling cords, created by TORAFU ARCHITECTS under the theme “Light Loom.” The exhibition space included a 3m wide and 8m long entrance tunnel leading to a main hall, where two 10m x 4m curved screens were installed near the entrance and the exit, flanking the luminous strands of cords forming the word “WONDER” at the center. 24 computer controlled projectors were used to create and regulate the atmospheric wholeness of the space. Unlike flat-screen projections, the luminous cords projections have a character of drastically changing their expressions depending on the viewing angle, and invites the viewer to an entirely new visual experience and a world of sensibilities previously unthinkable.

Credits

Creative Director:Kosuke Oho
Art Director:Hiroshi Ouchi
Visual Designers:Shingo Abe, Daihei Shibata, Shigeru Makino, Tomoya Kimpara, KC
Producer:Kazuhiko Kameda

Music Composer:Masato Hatanaka

Image System:Yutaka Endo (LUFTZUG), Masato Tsutsui (adsr)

In Cooperation With:Canon Europe Ltd.,
Canon Italia S.p.A.

Exhibition Producer:Toshiki Kiriyama (TRUNK LTD.)

Exhibition Supervisor:Hikaru Mori (ZITOMORI)

Exhibition Space Designer:
TORAFU ARCHITECTS

Photographer:
Daisuke Ohki

Credits

Creative Director:Mamoru Kano
Art Director/Designer:Hiroshi Ouchi

Technical Director/Interaction Designer:Takashi Aoki

Sound Designer:Tomohiro Nagasaki, Takashi Aoki

Animation Designers:Hiroshi Ouchi, Kazunori Kojima, Takuma Nakazi, Shigeru Makino, Shingo Abe, Daihei Shibata

Programmer:Yoshiki Miura [FUTONE INC]

Server API & Generative Audio System Developer:Masahide Yoshida [RaNa gRam]

Front-end programmer of the sharing website:Keisuke Yamamoto [RaNa gRam]

VISUAMUSIO

iPad Application|2012
VISUAMUSIO is an iPad application that enables users to simply make visual music without any experience. The canvas rotates slowly and you just need to play with shapes and colors to make visual image of music. Playing with visual images naturally leads to understanding of the relativity between motion and sounds then to making of your own music.

Intention
Throughout history, experimental filmmakers and animators have been intrigued by the relationships between sight and sound, visual imagery and musical composition, and have explored these in new and exciting forms of expression. The abstract films and animations referred to as “Visual Music,” were first born between the 1940s and the 1960s, and have had a lasting influence on modern computer animation and motion graphics. This project re construct the experiments of past artists in iPad and continue to search for the possibility of visual image and sound.

Credits

Creative Director:Mamoru Kano
Art Director/Designer:Hiroshi Ouchi

Technical Director/Interaction Designer:Takashi Aoki

Sound Designer:Tomohiro Nagasaki, Takashi Aoki

Animation Designers:Hiroshi Ouchi, Kazunori Kojima, Takuma Nakazi, Shigeru Makino, Shingo Abe, Daihei Shibata

Programmer:Yoshiki Miura [FUTONE INC]

Server API & Generative Audio System Developer:Masahide Yoshida [RaNa gRam]

Front-end programmer of the sharing website:Keisuke Yamamoto [RaNa gRam]