Credits

WOW
Producer:Hiroshi Takahashi
Creative Director:Takuma Nakazi
Art Director:Kosuke Oho
Director:Shingo Abe
Designers:Kohei Nakama, Shigeru Makino, Daisuke Moriwaki, Yoko Ishii, Saeko Shizuku
Music:Tomohiro Nagasaki
Project Manager:Yuki Tazaki

aikuchi designed by:Marc Newson (Marc Newson Ltd)
aikuchi Production Producer:Okisato Nagata (EXS inc.)
Venue design:Masafumi Tashiro (Masafumi Tashiro DESIGN ROOM)
Installation Music Composer:Masato Hatanaka
aikuchi Logo/Graphic Design:Arata Maruyama (&Form)

Sponsorship:The Ministry of Economy, Trade and Industry;
a recovery project for traditional crafts and local industries.

aikuchi

Marc Newson, Collaboration|2014
The art of Japanese sword making, has a history dating back more than 1000 years, and is considered the height of traditional Japanese craftsmanship. Not only the blade itself, but the entire piece including all the decorative sword fittings, is a work of art and is now drawing much attention from a legion of dedicated fans and art collectors the world over. But how could we add a more global perspective and bring a new look to an art piece that is the absolute pride of Japanese culture? With this goal in mind, we invited the world famous designer; Marc Newson to join the project. Working tirelessly together through much trial and error, we eventually were able to accomplish our mission and complete aikuchi to perfection at last. “Aikuchi” does not incorporate a “lower guard” into its design, and is therefore considered by some people to be more of a “lucky charm” than a weapon. The name aikuchi was chosen for this project to highlight the tight coupling between the sword, handle and scabbard, and also to draw attention to the fusion of two different cultures. aikuchi is the first product which WOW has produced completely and comprehensively from initial conceptual design to finished product.


aikuchi Concept Movie
aikuchi Making Movie
aikuchi official website

Credits

WOW
Producer:Hiroshi Takahashi
Creative Director:Takuma Nakazi
Art Director:Kosuke Oho
Director:Shingo Abe
Designers:Kohei Nakama, Shigeru Makino, Daisuke Moriwaki, Yoko Ishii, Saeko Shizuku
Music:Tomohiro Nagasaki
Project Manager:Yuki Tazaki

aikuchi designed by:Marc Newson (Marc Newson Ltd)
aikuchi Production Producer:Okisato Nagata (EXS inc.)
Venue design:Masafumi Tashiro (Masafumi Tashiro DESIGN ROOM)
Installation Music Composer:Masato Hatanaka
aikuchi Logo/Graphic Design:Arata Maruyama (&Form)

Sponsorship:The Ministry of Economy, Trade and Industry;
a recovery project for traditional crafts and local industries.

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