Credits
Planner / Director / CG Designer : Shingo Abe
WOW25 Logo Movie by Shingo Abe
WOW25th Anniversary Project | Logo Design
We held an in-house competition to create a logo, to commemorate the WOW's 25th anniversary. The concept on which the design was chosen entailed a circle that represented a group of members each with their own individual personalities. The overlapping of such personalities joins together to create the infinite (∞) power of expression.
To further develop this logo, volunteers within the company created a logo movie. In this movie, each designer provided their own interpretation of the 25 year journey of WOW, either from a group or individual perspective, and presented their works.
▶WOW25th Anniversary Project
Concept
“Based on the belief that the true essence of WOW is ‘expectation’ and ‘change,’ on this occasion, we created a video based on the concept of ‘feeling’ and ‘foreseeing’ something that seems to be visible but cannot actually be seen. When designing this work, there was the idea of overlap between anticipation of ‘what can be done next?’ with WOW's constantly surprising approach to manufacturing. This is the ‘sense of expectation of WOW’ created by all of us over the course of 25 years. To do this it is necessary to not give in to the pull of inertia, and constantly change, staying ahead of the changes occurring in the world. This video includes this attitude of ‘change’ as something that exceeds the essential ‘expectations’ of WOW. The video concludes with a ‘reset screen.’” —Shingo Abe
Credits
Planner / Director / CG Designer : Shingo Abe
Related
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Art
Biography
WOW is a visual Design Studio founded in 1997 based in Tokyo, Sendai, London and San Francisco.
SOLO EXHIBITIONS
- 2019
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Tokyo Light Odyssey｜JAPAN HOUSE London, UK
POPPO (YADORU, ROKURO, POPPO’s Forest)｜JAPAN HOUSE London, UK
BAKERU: Transforming Spirits｜JAPAN HOUSE Los Angeles, USA
- 2018
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WOW Visual Design Studio ー WOW animates the world｜Spiral, Japan
- 2017
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POPPO Exhibition｜Manabia Terrace, Japan
Beyond Cassini｜hpgrp GALLERY NEW YORK, USA
Hare to Ke Exhibition｜Sendai Mediatheque, Japan
- 2015
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UNITY of MOTION｜Hyundai Motorstudio Seoul, Korea
- 2013
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Factory and Fantasy｜21st Century Museum of Contemporary Art, Japan
- 2012
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Factory and Fantasy｜Sapporo Underground Space Station Road, Japan
GROUP EXHIBITIONS
- 2019
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motion texture 02｜Art+Tech Summit at Christie’s: The A.I. Revolution, New York, USA
Emerge｜Reborn-Art-Festival, Japan
motion texture 02｜Roppongi Art Night, Japan
wind form_02, UNITY of MOTION｜BAY ART, China
YADORU｜Media Ambition Tokyo, Japan
- 2017
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floating anima_01｜Reborn-Art Festival, Japan
- 2016
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Tokyo Light Odyssey｜New Style New Artist, Intercommunication Center, Japan
- 2010
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Snow Drops｜Sendai Mediatheque, Japan
Factory and Fantasy｜Design Act 2010, Russia
Factory and Fantasy｜Kawasaki Dreaming Highway, Japan
Tengible｜MIGZ, Russia
Tengible｜VINCON Gallery, Spain
Light Rain｜Decode: Digital Design Sensations, CAFA Art Museum , Beijing, China
- 2009
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Factory and Fantasy｜Miyagi Art Museum, Japan
Lights and Shadows｜Tent Digital, UK
Light Rain｜Decode: Digital Design Sensations, Victoria and Alvert Museum, UK
- 2008
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Lights and Shadows｜Wonder Exhibition Milano Salone, Italy
- 2007
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Tengible｜DesignTide, Miyagi Art Museum, Japan
Tengible｜Tent London, UK
- 2006
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motion texture｜Miraikan, Japan
motion texture｜Sendai Mediatheque, Japan
PROJECTS
- 2019
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aikuchi｜Marc Newson at Gagosian West 21st Street, NY, USA
- 2016
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KOHTEI｜Shinshoji Zen Museum and Gardens, Japan
- 2014
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Ophelia has a Dream｜Media Ambition Tokyo, Japan