Credits
Creative / Technical / Art Director : Nobumichi Asai
Make-up Artist : Noboru Tomizawa (CUBE MANAGEMENT OFFICE)
Assistant Producer : Ayaka Motoyoshi
Director of Photography : Kimihiro Morikawa
Lighting Director : Minoru Odamaki
Stylist : DAN
Special Thanks
Tokyo Polytechnic University : Yasushi Noguchi, Akane Kurematsu, Saki Shiraishi, Takashi Hayakawa, Nana Onishi
Canon Inc. : Katsuhisa Ogawa, Tatsuo Yashiro, Yoshiki Nishihara
Canon Marketing Japan Inc. : Hiroshi Kadoyasu
Erased Tapes Records : Robert Raths
INORI
The performer, hatis noit, uses the technique of overdubbing their own voice in real time to create a song that brings the Koran to mind. The rays of light pierce through to the skin, evoking the notion of “death,” and don’t simply condemn the radioactivity, but contain an oath to mourn for the future. The “death” and “sadness” in the rainbow tears created by makeup artist Noboru Tomizawa are metaphors that Chanel the idea of hope.
Quote from Asai the creative director on the piece:
“The issue of radioactive contamination from the Fukushima Daiichi Nuclear Power Plant still hasn’t been solved.
Nuclear power plants continue to be restarted here, and there are still many being operated overseas.
Even if you see information from the media about “how many thousands becquerels are being discharged” for some reason it doesn’t home in a way that appeals to our emotions as a reality. So people gradually become unconcerned, and their thoughts towards it are numbed. The danger does exist, however, and is drawing closer to us. Can you not sense more of this intuitively? Can you not feel the pain and suffering of the people who are behind the facts?”
The dangers that radioactivity poses to life are causing the destruction of DNA, apoptosis, and cancer. The aim of this piece is to make radioactivity something that is visible, and to make the viewer feel it physically and to reactivate the ideas and thoughts that have stopped coming. Additionally, the fact that behind technological innovation there are reasons of economic growth and egoism, the lack of a value system that is “for humans,” and that great possibility and great risk coexist together are all shown using this piece.
Credits
Creative / Technical / Art Director : Nobumichi Asai
Make-up Artist : Noboru Tomizawa (CUBE MANAGEMENT OFFICE)
Assistant Producer : Ayaka Motoyoshi
Director of Photography : Kimihiro Morikawa
Lighting Director : Minoru Odamaki
Stylist : DAN
Special Thanks
Tokyo Polytechnic University : Yasushi Noguchi, Akane Kurematsu, Saki Shiraishi, Takashi Hayakawa, Nana Onishi
Canon Inc. : Katsuhisa Ogawa, Tatsuo Yashiro, Yoshiki Nishihara
Canon Marketing Japan Inc. : Hiroshi Kadoyasu
Erased Tapes Records : Robert Raths
Related
- All
- Installation
- Motion Graphics
- Architecture
- Product
- App
- Exhibition
Art
Biography
WOW is a visual Design Studio founded in 1997 based in Tokyo, Sendai, London and San Francisco.
SOLO EXHIBITIONS
- 2019
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Tokyo Light Odyssey｜JAPAN HOUSE London, UK
POPPO (YADORU, ROKURO, POPPO’s Forest)｜JAPAN HOUSE London, UK
BAKERU: Transforming Spirits｜JAPAN HOUSE Los Angeles, USA
- 2018
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WOW Visual Design Studio ー WOW animates the world｜Spiral, Japan
- 2017
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POPPO Exhibition｜Manabia Terrace, Japan
Beyond Cassini｜hpgrp GALLERY NEW YORK, USA
Hare to Ke Exhibition｜Sendai Mediatheque, Japan
- 2015
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UNITY of MOTION｜Hyundai Motorstudio Seoul, Korea
- 2013
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Factory and Fantasy｜21st Century Museum of Contemporary Art, Japan
- 2012
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Factory and Fantasy｜Sapporo Underground Space Station Road, Japan
GROUP EXHIBITIONS
- 2019
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motion texture 02｜Art+Tech Summit at Christie’s: The A.I. Revolution, New York, USA
Emerge｜Reborn-Art-Festival, Japan
motion texture 02｜Roppongi Art Night, Japan
wind form_02, UNITY of MOTION｜BAY ART, China
YADORU｜Media Ambition Tokyo, Japan
- 2017
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floating anima_01｜Reborn-Art Festival, Japan
- 2016
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Tokyo Light Odyssey｜New Style New Artist, Intercommunication Center, Japan
- 2010
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Snow Drops｜Sendai Mediatheque, Japan
Factory and Fantasy｜Design Act 2010, Russia
Factory and Fantasy｜Kawasaki Dreaming Highway, Japan
Tengible｜MIGZ, Russia
Tengible｜VINCON Gallery, Spain
Light Rain｜Decode: Digital Design Sensations, CAFA Art Museum , Beijing, China
- 2009
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Factory and Fantasy｜Miyagi Art Museum, Japan
Lights and Shadows｜Tent Digital, UK
Light Rain｜Decode: Digital Design Sensations, Victoria and Alvert Museum, UK
- 2008
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Lights and Shadows｜Wonder Exhibition Milano Salone, Italy
- 2007
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Tengible｜DesignTide, Miyagi Art Museum, Japan
Tengible｜Tent London, UK
- 2006
-
motion texture｜Miraikan, Japan
motion texture｜Sendai Mediatheque, Japan
PROJECTS
- 2019
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aikuchi｜Marc Newson at Gagosian West 21st Street, NY, USA
- 2016
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KOHTEI｜Shinshoji Zen Museum and Gardens, Japan
- 2014
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Ophelia has a Dream｜Media Ambition Tokyo, Japan