Credits

Director / Designer : Saki Kato
Programmer : Takeshi Funatsu
Executive Producer : Hiroshi Takahashi
Producer : Takuya Inagaki
Planner : Moe Goto
Planning Cooperation : Makoto Yabuki (TANGRAM), Discover Japan inc., VERTERE

WOW25 “UNLEAN BEER” from Unlearning the Visuals

WOW25 Unlearning the Visuals|2022


About the work
A project to UNLEARN the relationship between taste and sight. By drinking the WOW original beer created for this project and expressing the taste you experienced through the app, you can rediscover your taste buds.

Package
Only a white circle is printed on the beer packaging at the time of distribution. By pasting stickers generated from the app, you can create your original label and bring it home.

App
An original app was developed and created for one to express the taste they experience while drinking the beer by arranging components of various shapes and colors that were prepared in advance. Each component was prepared in the form of illustrations, using fruits, plants, and onomatopoeia as motifs, and based on words that brewers usually use to express flavor. Since texture, which has a big impact on taste, cannot be expressed using just colors and shapes, a filter function was added as a feature unique to digital apps. The app experience was designed based on the offline workshop done in advance.

Exhibition
The project was presented from October 15th (Saturday) to October 30th (Sunday), 2022, during WOW's 25th Anniversary Exhibition titled "Unlearning the Visuals" which was held at Terrada Warehouse E HALL. From December 2022 to January 2023, we also set up sales and original label production content at Discover Japan Lab. in Shibuya PARCO.

Credits

Director / Designer : Saki Kato
Programmer : Takeshi Funatsu
Executive Producer : Hiroshi Takahashi
Producer : Takuya Inagaki
Planner : Moe Goto
Planning Cooperation : Makoto Yabuki (TANGRAM), Discover Japan inc., VERTERE

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