Credits
Programmer : Takeshi Funatsu
Executive Producer : Hiroshi Takahashi
Producer : Takuya Inagaki
Planner : Moe Goto
Planning Cooperation : Makoto Yabuki (TANGRAM), Discover Japan inc., VERTERE
WOW25 “UNLEAN BEER” from Unlearning the Visuals
About the work
A project to UNLEARN the relationship between taste and sight. By drinking the WOW original beer created for this project and expressing the taste you experienced through the app, you can rediscover your taste buds.
Package
Only a white circle is printed on the beer packaging at the time of distribution. By pasting stickers generated from the app, you can create your original label and bring it home.
App
An original app was developed and created for one to express the taste they experience while drinking the beer by arranging components of various shapes and colors that were prepared in advance. Each component was prepared in the form of illustrations, using fruits, plants, and onomatopoeia as motifs, and based on words that brewers usually use to express flavor. Since texture, which has a big impact on taste, cannot be expressed using just colors and shapes, a filter function was added as a feature unique to digital apps. The app experience was designed based on the offline workshop done in advance.
Exhibition
The project was presented from October 15th (Saturday) to October 30th (Sunday), 2022, during WOW's 25th Anniversary Exhibition titled "Unlearning the Visuals" which was held at Terrada Warehouse E HALL. From December 2022 to January 2023, we also set up sales and original label production content at Discover Japan Lab. in Shibuya PARCO.
Credits
Programmer : Takeshi Funatsu
Executive Producer : Hiroshi Takahashi
Producer : Takuya Inagaki
Planner : Moe Goto
Planning Cooperation : Makoto Yabuki (TANGRAM), Discover Japan inc., VERTERE
Related
- All
- Installation
- Motion Graphics
- Architecture
- Product
- App
- Exhibition
Art
Biography
WOW is a visual Design Studio founded in 1997 based in Tokyo, Sendai, London and San Francisco.
SOLO EXHIBITIONS
- 2019
-
Tokyo Light Odyssey｜JAPAN HOUSE London, UK
POPPO (YADORU, ROKURO, POPPO’s Forest)｜JAPAN HOUSE London, UK
BAKERU: Transforming Spirits｜JAPAN HOUSE Los Angeles, USA
- 2018
-
WOW Visual Design Studio ー WOW animates the world｜Spiral, Japan
- 2017
-
POPPO Exhibition｜Manabia Terrace, Japan
Beyond Cassini｜hpgrp GALLERY NEW YORK, USA
Hare to Ke Exhibition｜Sendai Mediatheque, Japan
- 2015
-
UNITY of MOTION｜Hyundai Motorstudio Seoul, Korea
- 2013
-
Factory and Fantasy｜21st Century Museum of Contemporary Art, Japan
- 2012
-
Factory and Fantasy｜Sapporo Underground Space Station Road, Japan
GROUP EXHIBITIONS
- 2019
-
motion texture 02｜Art+Tech Summit at Christie’s: The A.I. Revolution, New York, USA
Emerge｜Reborn-Art-Festival, Japan
motion texture 02｜Roppongi Art Night, Japan
wind form_02, UNITY of MOTION｜BAY ART, China
YADORU｜Media Ambition Tokyo, Japan
- 2017
-
floating anima_01｜Reborn-Art Festival, Japan
- 2016
-
Tokyo Light Odyssey｜New Style New Artist, Intercommunication Center, Japan
- 2010
-
Snow Drops｜Sendai Mediatheque, Japan
Factory and Fantasy｜Design Act 2010, Russia
Factory and Fantasy｜Kawasaki Dreaming Highway, Japan
Tengible｜MIGZ, Russia
Tengible｜VINCON Gallery, Spain
Light Rain｜Decode: Digital Design Sensations, CAFA Art Museum , Beijing, China
- 2009
-
Factory and Fantasy｜Miyagi Art Museum, Japan
Lights and Shadows｜Tent Digital, UK
Light Rain｜Decode: Digital Design Sensations, Victoria and Alvert Museum, UK
- 2008
-
Lights and Shadows｜Wonder Exhibition Milano Salone, Italy
- 2007
-
Tengible｜DesignTide, Miyagi Art Museum, Japan
Tengible｜Tent London, UK
- 2006
-
motion texture｜Miraikan, Japan
motion texture｜Sendai Mediatheque, Japan
PROJECTS
- 2019
-
aikuchi｜Marc Newson at Gagosian West 21st Street, NY, USA
- 2016
-
KOHTEI｜Shinshoji Zen Museum and Gardens, Japan
- 2014
-
Ophelia has a Dream｜Media Ambition Tokyo, Japan